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News & Opinion

Front Door Communications celebrates sixth consecutive year working with Christmas at Bute Park

Front Door Communications celebrates sixth consecutive year working with Christmas at Bute Park

PR agency Front Door Comms has been reappointed to deliver PR and influencer marketing for Christmas at Bute Park, marking the sixth consecutive year of its partnership with the popular Cardiff-based attraction. The team at Front Door is once again leading the event’s public relations and influencer activity, helping to drive awareness and attract visitors … Continued

UGC vs EGC: What are they, and which should you be using?

UGC vs EGC: What are they, and which should you be using?

If you’ve spent more than five minutes on social media lately, you’ve probably come across content that feels a bit more authentic than the usual polished brand posts. Maybe it’s someone showing off their latest supermarket haul, sharing a hotel review, or raving about a product has changed their lives, like how parents talk about … Continued

How can you measure PR success in 2026?

How can you measure PR success in 2026?

Being able to measure PR success has never been entirely straightforward. Historically, one of the most commonly used measures was Advertising Value Equivalent, or AVE. The idea was simple enough, if you had to pay for the space your PR coverage received, what would it have cost you? But, PR is about far more than … Continued