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The future is GEO: How to optimise your site for AI search

By Alex McCormick

AI search is no longer the future – it’s embedded firmly in the present and is here to stay. Several LLMs (large language models) are already being widely used across the market, with Google even rolling out its own “AI mode”, which it says will completely replace traditional search in future. Google’s AI Overviews are … Continued

Our 2025 resolutions: from Perplexity to podcasting

By Beth Rees

The Christmas season has come to an end, and as we say goodbye to festive films, Baileys by the pint and a casual chocolate orange before 8am, we welcome in a new year and a chance to start afresh with (not so) clear heads. While new year’s resolutions usually call to mind hot yoga and … Continued

BrightonSEO – Big takeaways from 2024

By Beth Rees

It’s the biggest and best (we think!) search marketing event in the country and Front Door Beth was lucky enough to be there for this year’s BrightonSEO, learning all about the future of search, content marketing and to no one’s surprise… AI. There were some fantastic speakers at the conference this year, with talks on … Continued

SEO trends and predictions: The latest for 2024

By Rosie Johns

The world of SEO isn’t static – it changes all the time. Google is constantly issuing new updates which tweak and refine the functionality of search. This often creates a little chaos as SEOs discover how best to leverage the changes into increased visibility and improved search rankings. On top of this, new technology and … Continued

BrightonSEO

By Beth Rees

This year, our very own Rosie Johns hopped on the train and enjoyed a full day of in-depth SEO talks and insights in sunny Brighton.