News | PR agency | Front Door Communications

Instagram for SEO: How can businesses make their content more attractive to Google?

More than ever, it looks like we’re seeing a definitive crossover between social media and search. Thanks to Instagram’s 2025 SEO update, businesses and content creators can now generate visibility for their brand beyond the confines of the app. So, what exactly has changed and how can you leverage the updates to get your social … Continued

4 steps to help you measure social media success

If you’ve been keeping track of our recent blog posts on the social platforms that will help you succeed in reaching new customers (and those that won’t), you’re likely well on your way to creating a winning social strategy. Utilising these tools is all well and good. Still, it’s a wasted effort if you’ve not put in the … Continued

Instagram vs reality: Is working in PR as glam as it seems?

The difference between social media and real life is a hot topic at the moment, and it’s become all too clear that the sunny snaps we present online don’t always represent the full picture of our lives. We’re not here to talk about makeup filters or unrealistic holiday snaps, though – instead, let’s look at … Continued

Clients are from Mars, agencies are from Venus.

A good working relationship between a client and its agency is the dream, but it doesn’t always happen sadly. In fact, a survey conducted by Marketing Week found that just 8% of clients said they were “very satisfied” with their agency partners. Admittedly this survey was a while ago now, (2016) but there weren’t any … Continued