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If you aren’t in a position to appoint a marketing agency long-term, upskilling your staff is a great alternative – and who better to help than the industry experts?
The Front Door team is experienced in delivering all aspects of PR and marketing for our clients, big and small, and all our PR and marketing training courses are powered by this expertise.
Which marketing course do I need?
We offer a range of courses to suit your business needs. Whether you want to get to grips with how to speak to journalists, and maybe even on TV, or you need a helping hand to understand social media best practice, we can help.
What kinds of marketing training do you offer?
Each of our marketing courses is delivered by a member of the Front Door team and can take place either in person – at our base in Pontcanna, Cardiff or at your own office – or, depending on the course, joined remotely on a date that works best for you. Our courses include:
Media Training Course
Media training is an odd phrase, because most journalists won’t want you to be trained. They’ll just want you to be an expert in your field, a knowledgeable interviewee and a confident one too. And that’s what we’ll do with this course – give you the tools, the confidence and the positivity to share your expertise with journalists.
Our media training is led by Kath Chadwick, a former BBC journalist, who has many years of experience being both sides of the microphone. Each course is created specifically for you and your organisation. Broadly, the course covers:
- Practical insights – everything from what to wear, how to sit, how to get your point across and how it all practically works.
- Real-world knowledge – media expert Kath will teach you what works and how you can help make a story an even better one for the journalist.
- Confidence – tips and tricks on how to get the best out of yourself and the piece you will be featuring in.
Most of all, our media training isn’t designed to scare you. Most journalists aren’t going to ask you leading or tricky questions; they just want to use your knowledge to explain a story, an issue or get an opinion to make a better item or article.
Our course is designed to give you confidence and enthusiasm, so you feel excited to get in front of a microphone, not petrified.
So, whether you’re keen to do more TV interviews, jump into a live radio chat or chat one on one with a print journalist, we’re here to make you media ready.
Course details:
Duration: 4 hours or 8 hours
Location: In-person (at your office or ours)
Skill level: Beginner / intermediate
Social Media Essentials Course
“The algorithm is against me”
“My content isn’t performing”
“Which platforms should I be on?”
“I don’t know where to start with social media”
Do these questions sound familiar? If social media is stressing you out and you need to improve your content and strategy, our social media essentials course can help. The course is run by our Head of Digital, Rosie Johns, who has over a decade of experience managing social media strategy and content for brands and agencies of all sizes – as well as maintaining a strong social presence for her own thriving pottery business. The course covers:
- How to use social media effectively
- How each social media platform’s algorithm(s) work
- When and how often to post
- How different kinds of content perform
- How to optimise your social profiles
- Using (or not using) hashtags
- How to create and edit social media content
You will walk away from the two-hour course with a better understanding of the different social media platforms and how to use them effectively. You will also be more confident when it comes to creating and editing your own content.
Course details:
Duration: 2 hours
Location: In-person (Cardiff) or online (Microsoft Teams)
Skill level: Beginner / intermediate
Social Media Content Masterclass Course
Are you active on social media, but not doing as well as you could be? If you aren’t achieving the views and engagement you want, it could be time for an upgrade. Our Social Media Content Masterclass is designed to teach you how to create professional, high-quality content yourself. You’ll gain the skills needed to produce great social content in-house easily.
Whether you run a business or want to become an influencer, your success on social media really depends on what you’re posting. Led by Rosie Johns, our content masterclass will teach you about the common content mistakes people make and how to avoid them, as well as design and editing techniques to take your content to the next level. The course covers:
- Types of content to prioritise on each platform
- Technical details to optimise content performance
- Which editorial software (free and paid) to use
- Editing styles and techniques
- Writing effective captions
- How to spot and engage with trends
Course details:
Duration: 4 hours
Location: In-person (Cardiff) or online (Microsoft Teams)
Skill level: Beginner / intermediate
How to book a training course
Ready to take your marketing and PR to the next level? Get in touch and let us know which course you’re interested in. After your initial inquiry, we’ll be in touch to book in your course on a day that suits you.
