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Marketing trends that never took off

By Lynsey Walden

…but should they have been given more of a shot? Finding the right way to communicate your business message across the world is something that every business would like to do well. But, depending on who you want to target and how, the options can be mind-boggling. For example, according to this article, there are 103 social … Continued

How do you deal with a PR crisis on social media?

By Beth Rees

When big news breaks, it first hits you not as a story or even as a headline, but as a hashtag. In a world where your business is at the mercy of the social media bandwagon, how do you contain the spread of bad news and handle a potential PR disaster? When the inhabitants of … Continued

Insta vs reality: what is working in PR really like?

By Beth Rees

The difference between social media and real life is a hot topic at the moment, and it’s become all too clear that the sunny snaps we present online don’t always represent the full picture of our lives. We’re not here to talk about makeup filters or unrealistic holiday snaps, though – instead, let’s look at … Continued

Clients are from Mars, agencies are from Venus.

By Lynsey Walden

A good working relationship between a client and its agency is the dream, but it doesn’t always happen sadly. In fact, a survey conducted by Marketing Week found that just 8% of clients said they were “very satisfied” with their agency partners. Admittedly this survey was a while ago now, (2016) but there weren’t any … Continued