Our 2025 resolutions: from Perplexity to podcasting

The Christmas season has come to an end, and as we say goodbye to festive films, Baileys by the pint and a casual chocolate orange before 8am, we welcome in a new year and a chance to start afresh with (not so) clear heads.

While new year’s resolutions usually call to mind hot yoga and peloton subscriptions, here at Front Door HQ we like to kick off January with some work-y resolutions that set us up with goals for the year, outside of the usual hoping to ace it for clients, excel at PR etc. etc.

So, in the spirit of keeping ourselves in line we’re writing them down for all the world to see. For 2025, each of the Front Door Comms team priorities will be:

Rubie

“I think this year I want to focus on how younger generations (Gen Z mostly) are consuming their news, and use this to help our clients with their PR and socials. We know that TikTok and Instagram are becoming main players in the realm of search and news gathering, so I want to be more across what this means for the world of PR and what clients stories need to look like as a result.”

Rachel

“This year I’m going to explore and engage more in the world of podcasts with a view to getting more of our clients guesting on them, and perhaps even building their own. AND, I’m going to take the time to read a greater variety of newspapers and magazines, getting more of a wider industry view on things.”

Francesca

“I’m going to delve deeper into how AI can help us with what our client’s customers are talking about, what topics are hot at the moment and what we really need to be sharing on socials to be part of the conversation.”

Lisa

“I’m interested in the rise of video content and Reels/TikToks to shape how brands communicate with their audiences. How should we be storytelling in a visual-first format and what can our clients be doing in this space to further their engagement with customers?”

Lynsey

“Mine would have to be learning more about how SEO and AI will work together – with Google putting AI excerpts at the top of search, this is going to be an even bigger year for automation and on-SERP results. We need to be thinking strategically about how our content strategies play into this, and how AI will be impacting the way we write for SEO.”

Beth

“Similarly to Lynsey, I want to gain a greater understanding of how Search and SEO strategy will be impacted by the new world of AI. Not just that, but with everything from Perplexity to CoPilot now out there for everyone to use, it’ll be important for us to consider all the angles and not just the gods at Google.”

Rosie

“Mine is a simple and straightforward one this year – delving deep into the world of paid social and PPC, for clients old and new! It’s world I’ve dipped in and out of over my career, but this is the year I’m jumping back in and getting up to speed with paid media campaigns.”

Kath

“This year, I want to find out more about what our clients want and need from a media training point of view and devise training to match. We had such a successful year of broadcast coverage for our clients in 2024, and it’s reminded me that with so many brilliant stories to tell there’s likely to be even more potential for it in 2025. For that reason, I want to make sure that we can deliver media training that is as useful and practical as possible.”

And there we have it, the resolutions are set for 2025 and we’re excited to get cracking on some of these. To find out more about what the team are up to right now, you can have a read of our monthly ding dongs (yes I know) – or read more about some of our lovely clients here!