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Failed social media channels: In memoriam

By Beth Rees

It’s hard to remember when we weren’t glued to our smartphones or spending more time than we should be curating our idealistic digital lives. For some, that turning point came with the launch of Facebook or Twitter. For others, it began with befriending Tom, MySpace’s co-founder and virtual ‘friend’ to all on the platform. Since … Continued

4 steps to help you measure social media success

By Beth Rees

If you’ve been keeping track of our recent blog posts on the social platforms that will help you succeed in reaching new customers (and those that won’t), you’re likely well on your way to creating a winning social strategy. Utilising these tools is all well and good. Still, it’s a wasted effort if you’ve not put in the … Continued