Skip to content

Campaign highlights: Celebrating Glow Orange 2024

1
Author: Beth Rees

This year, Front Door has had the pleasure of working on Glow Orange 2024, a national charity campaign driving awareness and support for Prader-Willi Syndrome Association UK.

From Battersea Power Station to Belfast Castle, famous national buildings and structures were glowing orange in support of a fantastic, hardworking charity and we were honoured to have been tasked with launching this PR campaign.belfast castle lit up orange

On the 31st May 2024, towns and cities across the nation lit up their landmarks in bright orange to raise awareness for a rare genetic condition, Prader-Willi Syndrome (PWS).

Organised by the team at Front Door, our wonderful client Lottoland and its chosen charity PWSA UK, the event secured national and regional coverage across the UK, both in the lead up to and after Glow Orange Day, and was the culmination of over eight months of planning and collaboration.

The event on the 31st marked the end of Move It May, a month-long fundraising drive that saw people from all walks of life, including those with PWS, challenging themselves to cover a set distance through exercise – whether it be swimming, cycling, running, pushing a wheelchair or any other form of movement.

After reaching out to multiple national landmarks, 40 iconic buildings agreed to light up on the Friday evening in support of PWSA UK, including Spinnaker Tower, Cardiff Castle, Newcastle’s Millenium Bridge and York City Walls among many others.

battersea power station lit up orange

This year, the entire Move it May community challenged themselves to cover the number of steps it would take to walk between each orange landmark – a considerable 2,779km or 3.6 million steps, from Portsmouth to Dundee via Belfast ending in London.

To that end, as part of the campaign, Front Door also worked with the ‘World Walking App’ to create a walking route that people could follow and upload their steps to in order to come together in completing the national challenge, which we are happy to say they achieved!

In the run up to Glow Orange Day, we secured regional coverage across the country, spanning Sunderland to Cardiff and even Gibraltar, inviting locals to come along and show their support for the cause, and also had one of the charity’s ambassadors on BBC Radio on the morning of the 31st to spread word of how important the evening would be.

spinnaker tower lit up orange

We were chuffed to be able to spend the big night outside Battersea Power Station alongside Lottoland, the team from PWSA UK and a number of the PWS community so that we could all celebrate the achievement and have photos taken of one of London’s most impressive sites glowing orange.

You can read all about Move it May and Glow Orange Day 2024 (and see lots of amazing photos!) in The Mirror, Daily Express, The Sun and over 25 regional titles including Bristol Live, Wales Online, Teeside Live, Derbyshire Live and many more.

We are so proud to have worked on this campaign alongside Lottoland and PWSA UK, who were able to raise a fantastic £14,000 for research thanks to everyone’s efforts and kind donations. To have helped raise awareness for such a small but important charity has been a wonderful thing to work on as a team, and we can’t wait to start building next year’s campaign! Times Square anyone??

lottoland and the PWS community outside battersea

 

Continue reading

Ding Dong! May 2024

Ding Dong! May 2024

It’s all been going on at Front Door Communications this month – some of us are at exotic airline conferences in Hamburg, others have been at Battersea Power Station hosting a charity glow-up event, but the one thing that has united us all is our (possibly) unhinged idea to climb the Principality Stadium… Kicking off … Continued

The out of office – is it one of your underused marketing channels?

The out of office – is it one of your underused marketing channels?

The out of office reply is widely heralded at Front Door Comms as one of the best inventions ever. It allows you to walk away from your PC and go on holiday knowing that whatever arrives in your inbox, it will be answered immediately. The recipient has a range of options they can use to … Continued

Marketing trends that never took off

Marketing trends that never took off

…but should they have been given more of a shot? Finding the right way to communicate your business message across the world is something that every business would like to do well. But, depending on who you want to target and how, the options can be mind-boggling. For example, according to this article, there are 103 social … Continued

How do you deal with a PR crisis on social media?

How do you deal with a PR crisis on social media?

When big news breaks, it first hits you not as a story or even as a headline, but as a hashtag. In a world where your business is at the mercy of the social media bandwagon, how do you contain the spread of bad news and handle a potential PR disaster? When the inhabitants of … Continued