Recent happenings, latest news, and our opinions
Do you need a press office?
A well-run press office is one of the most important parts of any PR function but maybe the least talked about. In new business pitches, PR agencies will always talk about their successful campaigns but rarely mention their press office work – although it’s arguably one of the most important bits to get right in … Continued
Read more
Failed social media channels: In memoriam
It’s hard to remember when we weren’t glued to our smartphones or spending more time than we should be curating our idealistic digital lives. For some, that turning point came with the launch of Facebook or Twitter. For others, it began with befriending Tom, MySpace’s co-founder and virtual ‘friend’ to all on the platform. Since … Continued
4 steps to help you measure social media success
If you’ve been keeping track of our recent blog posts on the social platforms that will help you succeed in reaching new customers (and those that won’t), you’re likely well on your way to creating a winning social strategy. Utilising these tools is all well and good. Still, it’s a wasted effort if you’ve not put in the … Continued
Instagram vs reality: Is working in PR as glam as it seems?
The difference between social media and real life is a hot topic at the moment, and it’s become all too clear that the sunny snaps we present online don’t always represent the full picture of our lives. We’re not here to talk about makeup filters or unrealistic holiday snaps, though – instead, let’s look at … Continued
Clients are from Mars, agencies are from Venus.
A good working relationship between a client and its agency is the dream, but it doesn’t always happen sadly. In fact, a survey conducted by Marketing Week found that just 8% of clients said they were “very satisfied” with their agency partners. Admittedly this survey was a while ago now, (2016) but there weren’t any … Continued
