Recent happenings, latest news, and our opinions
Instagram for SEO: How can businesses make their content more attractive to Google?
More than ever, it looks like we’re seeing a definitive crossover between social media and search. Thanks to Instagram’s 2025 SEO update, businesses and content creators can now generate visibility for their brand beyond the confines of the app. So, what exactly has changed and how can you leverage the updates to get your social … Continued
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How do you deal with a PR crisis on social media?
When big news breaks, it first hits you not as a story or even as a headline, but as a hashtag. In a world where your business is at the mercy of the social media bandwagon, how do you contain the spread of bad news and handle a potential PR disaster? When the inhabitants of … Continued
Instagram vs reality: Is working in PR as glam as it seems?
The difference between social media and real life is a hot topic at the moment, and it’s become all too clear that the sunny snaps we present online don’t always represent the full picture of our lives. We’re not here to talk about makeup filters or unrealistic holiday snaps, though – instead, let’s look at … Continued
Clients are from Mars, agencies are from Venus.
A good working relationship between a client and its agency is the dream, but it doesn’t always happen sadly. In fact, a survey conducted by Marketing Week found that just 8% of clients said they were “very satisfied” with their agency partners. Admittedly this survey was a while ago now, (2016) but there weren’t any … Continued
