Recent happenings, latest news, and our opinions
Do you need a press office?
A well-run press office is one of the most important parts of any PR function but maybe the least talked about. In new business pitches, PR agencies will always talk about their successful campaigns but rarely mention their press office work – although it’s arguably one of the most important bits to get right in … Continued
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Ding Dong! It’s August 2024
Ding dong! It’s time for another edition of the Front Door Comms monthly update – and what an August it’s been. From Strictly Come Dancing to school dinners, we’ve had a lot on our plates (wahey) this month. Kicking things off, it wouldn’t be an August update without shouting out the team members at Front … Continued
Ding Dong! It’s July 2024
Welcome back to everyone’s favourite news update, the Front Door Communications ding dong! July has been and gone in a flurry of activity and a continuous and somewhat depressing lack of summer vibes. The sun gods may not have been shining down on us this month, but the PR gods certainly were!! Much going on … Continued
Campaign highlights: Celebrating Glow Orange 2024
This year, Front Door has had the pleasure of working on Glow Orange 2024, a national charity campaign driving awareness and support for Prader-Willi Syndrome Association UK. From Battersea Power Station to Belfast Castle, famous national buildings and structures were glowing orange in support of a fantastic, hardworking charity and we were honoured to have … Continued
Ding Dong! May 2024
It’s all been going on at Front Door Communications this month – some of us are at exotic airline conferences in Hamburg, others have been at Battersea Power Station hosting a charity glow-up event, but the one thing that has united us all is our (possibly) unhinged idea to climb the Principality Stadium… Kicking off … Continued
The out of office email – is it one of your underused marketing channels?
The out of office reply is widely heralded at Front Door Comms as one of the best inventions ever. It allows you to walk away from your PC and go on holiday knowing that whatever arrives in your inbox, it will be answered immediately. The recipient has a range of options they can use to … Continued
Marketing trends that never took off
…but should they have been given more of a shot? Finding the right way to communicate your business message across the world is something that every business would like to do well. But, depending on who you want to target and how, the options can be mind-boggling. At the time of writing, there are 103 … Continued
How do you deal with a PR crisis on social media?
When big news breaks, it first hits you not as a story or even as a headline, but as a hashtag. In a world where your business is at the mercy of the social media bandwagon, how do you contain the spread of bad news and handle a potential PR disaster? When the inhabitants of … Continued
Instagram vs reality: Is working in PR as glam as it seems?
The difference between social media and real life is a hot topic at the moment, and it’s become all too clear that the sunny snaps we present online don’t always represent the full picture of our lives. We’re not here to talk about makeup filters or unrealistic holiday snaps, though – instead, let’s look at … Continued
Clients are from Mars, agencies are from Venus.
A good working relationship between a client and its agency is the dream, but it doesn’t always happen sadly. In fact, a survey conducted by Marketing Week found that just 8% of clients said they were “very satisfied” with their agency partners. Admittedly this survey was a while ago now, (2016) but there weren’t any … Continued
