Recent happenings, latest news, and our opinions
Do you need a press office?
A well-run press office is one of the most important parts of any PR function but maybe the least talked about. In new business pitches, PR agencies will always talk about their successful campaigns but rarely mention their press office work – although it’s arguably one of the most important bits to get right in … Continued
Read more
Instagram vs reality: Is working in PR as glam as it seems?
The difference between social media and real life is a hot topic at the moment, and it’s become all too clear that the sunny snaps we present online don’t always represent the full picture of our lives. We’re not here to talk about makeup filters or unrealistic holiday snaps, though – instead, let’s look at … Continued
Clients are from Mars, agencies are from Venus.
A good working relationship between a client and its agency is the dream, but it doesn’t always happen sadly. In fact, a survey conducted by Marketing Week found that just 8% of clients said they were “very satisfied” with their agency partners. Admittedly this survey was a while ago now, (2016) but there weren’t any … Continued
